Links are one of the things that stand out and attract people’s attention when they view a page on the web. We’re used to seeing links that say “Click here” or “more” for example, but those kinds of links say nothing about the pages they’re linking to, and force people to read the context of every link to understand where it’s going, which could get very frustrating, especially if they are looking for something in a hurry.
So, here are some quick tips you could use to make your links’ names as useful as possible:
- When you’re linking to information about something or someone, put only their name in the link.
- When you’re linking to an event, put its name and the name of the people associated with it.
- When you’re linking to an action, put the name of the action and what’s associated with it.
- Integrate links, don’t add them.
- You might need to re-write some parts of your contents to make useful links. It’s not always possible to make useful links out of pre-written contents.
- In any case, avoid using links that contain many words (up to 7 words should be fine) unless it’s expected, like in FAQ pages for example.
This post is part of the “Link 101″ series that I will be posting. So, subscribe to the blog’s feed no stay up to date!